Changelog

Eight dashboard and platform features ship together today. Each one is small on its own; together they let tenants run their chatbot business from the dashboard on day one.

Knowledge base UI (/dashboard/knowledge)

Tenants can now edit their chatbot knowledge base directly in the dashboard without touching the onboarding wizard. A textarea with a 100,000 character limit and a live character count. A one-click recrawl button re-fetches the tenant website and updates the knowledge context automatically.

Outgoing webhooks (/dashboard/webhooks)

Connect Apex to Zapier, n8n, or Make.com by registering an HTTPS endpoint. When a lead is captured, Apex sends a signed POST request to every active endpoint. The signature uses HMAC-SHA256 (x-apex-signature: sha256=...) so receivers can verify authenticity. Each endpoint has an independent secret shown once at creation time.

Audit log (/dashboard/audit)

Every tenant action (knowledge edits, webhook changes, template applies) writes a row to the audit log. The log is read-only: tenants can filter by action or actor and paginate through history, but nothing can be deleted. Useful for debugging integrations and for compliance reviews.

Industry templates (/dashboard/templates)

Six starter templates ship today: dental, salon, restaurant, auto service, fitness, and accountant. Each template pre-fills the bot name, primary color, knowledge seed, and suggested questions for the tenant locale. Applying a template is a one-click action with a confirmation step.

Onboarding checklist (dashboard homepage)

A progress widget appears above the main dashboard content when any setup step is incomplete. It tracks: website URL set, knowledge base populated, widget installed (first conversation seen), site crawled, and team invite (coming soon). The widget hides itself once all completable steps are done.

Public status page (/status)

Five components are checked in real time: marketing site, dashboard, chatbot API, voice API, and billing. Each card shows current status (ok, degraded, down), latency in milliseconds, and a last-checked timestamp. The page refreshes every 60 seconds.

This changelog (/changelog)

You are reading it. Entry bodies stay in English markdown. Page chrome (titles, tags, labels) is translated into all 8 locales. An RSS feed is available at /changelog/feed.xml.

Affiliate program (/affiliate)

Tenants and partners can now sign up as affiliates via Rewardful. The program offers 30 percent recurring commission for 12 months on referred Stripe subscriptions. The affiliate tracking script loads only on marketing pages, not on the dashboard.

Two new tools help prospective customers understand the value of Apex before they sign up.

ROI calculator (/roi)

The calculator asks for three inputs: average monthly visitors, estimated lead conversion rate, and average deal value. It outputs the projected monthly revenue from chatbot-captured leads versus the cost of the subscription, giving a clear payback estimate. The result dynamically updates as the sliders move.

Competitor comparison pages

Three head-to-head pages launch today:

• /vs/intercom: Apex vs Intercom (enterprise support suite comparison)
• /vs/tidio: Apex vs Tidio (SMB live chat comparison)
• /vs/drift: Apex vs Drift (pipeline and sales chat comparison)

Each page uses a consistent three-column table format: feature, Apex, competitor. Pricing anchors and a final call-to-action strip are included on all three.

Notes

Competitor data is current as of June 2026. We will update it quarterly. Pricing information shown reflects publicly available plans at the time of writing.

Each Apex product now has a dedicated marketing landing page with its own hero, feature grid, how-it-works steps, FAQ, and conversion strip.

New pages

• /voice: Voice AI receptionist. Highlights inbound call handling, Hungarian language support, calendar integration, and the instant callback demo widget.
• /automation: AI Automation. Covers lead follow-up sequences, Zapier and n8n integrations, and the autopilot mode that runs without manual approval.
• /website-builder: Website Builder. Positions the AI-assisted site builder for Hungarian SMBs who need a fast, SEO-ready site without a developer.
• /webshop: AI Webshop. Showcases the Shopify-style multi-page demo store with Supabase backend, multilingual support, and integrated chatbot.

Free chatbot script generator tool (/tools/chatbot-script)

Enter any website URL and the tool reads the site, then generates a suggested greeting, five visitor questions, and a brand tone summary. No sign-up required. Output can be copied directly into the onboarding wizard.

Notes

All pages are fully localised (8 locales). SEO metadata and Open Graph tags are set per page.

We turned chatbot.apexweb.hu from a single-product marketing site into a full platform hosting five AI products under one roof.

What is new

• The cinematic chatbot landing moved to /chatbot, freeing the homepage for a platform-level view.
• Four new product deep-dive pages: Voice AI receptionist (/voice), AI Automation (/automation), Website Builder (/website-builder), and AI Webshop (/webshop).
• A new platform homepage showcases all five products with individual hero sections, pricing anchors, and clear call-to-action paths.
• Navigation updated across all locales (en, hu, de, fr, es, it, pt, pl) to reflect the new structure.

Why it matters

Visitors arrive from different intent signals. A dentist searching for an AI receptionist lands on a page built for that use case. An e-commerce store owner lands on a different one. Each landing page speaks to a specific need rather than asking every visitor to self-identify from a generic homepage.

Visitors on the main marketing site and the Voice AI product page can now enter their phone number and receive a call from our AI demo assistant within seconds.

How it works

• A compact widget on the homepage and the /voice landing asks for a phone number.
• After submitting, the visitor gets a live outbound call from the Apex AI voice demo.
• The backend endpoint is POST /api/instant-callback (Netlify Edge Function).
• The call is placed via Vapi with BYOC routing through a Hungarian (+36) number.

Abuse protection

• Phone number must match a Hungarian format (HU regex).
• A honeypot field blocks automated submissions.
• Per-number limit: 1 call per day. Per-IP limit: 3 per day. Global cap: 30 per day.
• Explicit consent checkbox required before submission.

Notes

The callback uses our internal Vapi assistant (8cb60150). No extra subscription is needed for visitors.