Automation
Every serious lead gets a prepared next step.
The included Apex chatbot captures the lead; when action is warranted, the AI drafts a follow-up email, a quote note or an appointment proposal. One click to approve, one click to dismiss.
Approval queue
Every draft waits for your click.
Follow-up emails, quote notes and booking proposals line up here. Edit, approve or dismiss.
Waiting for your approval
Illustration- Reply to Anna: Saturday slot
- Quote: boiler service
- Booking link for Mark
From enquiry to reply
The reply is written. You only approve it.
A lead comes in
From your website chat, with what they asked for.
A draft is prepared
An email, a quote note or a booking proposal in their language.
You review it
Change anything, or approve it as it is.
It goes out after your click
Nothing is sent without your approval.
Follow-up drafts
Hi, how much is a full boiler service? Saturday would suit me.
Features
What it does for you
Drafts follow-up emails
When a lead leaves an email and expects a reply, the automation drafts a personalised follow-up using your business context and the conversation.
Drafts price quotes
Based on what the visitor asked about, the AI prepares a structured quote draft. You review the numbers before anything goes out.
Drafts appointment proposals
Turns appointment intent into a proposed callback or meeting slot, ready for your review.
One-click approval
Every draft lands in your approval queue. Review, adjust if needed and approve with one click. Follow-up emails go to the lead; quote and appointment drafts go to your inbox.
Configurable draft types
Choose whether the system should draft follow-up emails, quote notes, appointment proposals, or only the safest subset for your business.
Clear action history
The dashboard keeps recent drafts and their pending, executed, rejected or failed status visible. Approvals and rejections are also recorded in the tenant audit log.
How it works
How it works
Lead comes in
The included Apex chatbot captures a visitor's contact details and intent from the conversation.
Drafts appear in your queue
When action is warranted, the AI drafts the relevant follow-up, quote note or appointment proposal for that specific lead.
You approve with one click
Open the queue, review each draft, edit if you want, then press Approve. Follow-up emails are sent, while quote and appointment drafts go to your inbox for final handling.
Who it is for
Made for businesses that take enquiries
Proof
Real reviews. Real client work.
Apex Web implementations. Studio references, not SaaS subscriber counts or guaranteed results.
I got what I was promised: a thoughtful, useful AI assistant that works well.
I am very grateful to Apex Web for the fast and extremely professional help.
I cannot thank this young professional enough for his work.
They completed the agreed work to the highest standard while meeting every deadline.
I've worked with APEX Web a couple of times now, and the results are just consistently excellent.
With Adam, we finally found the person we needed.
Great job and a fast delivery.
Adam was excellent to work with.
Adam is a fantastic freelancer.
Great work from Adam.
Great work from Ádám
God Bless you my friend, you exceeded expectations like a rockstar.
I have worked on some projects with Adam, and every experience has been great.
Finally, automation that actually works and I didn't have to build it myself.
Very satisfied!
Thanks for your time!
Excellent work and attention to detail, looking forward to working with Adam again.
Very pleased with this delivery and impressed with the quality of the work output.
Great work
I enjoyed working with the seller as he was responsive, paid attention to details and kept open lines…
Super quick and professional, good documentation to the point, good hints and recomendations.
21 verified public Google and Fiverr reviews of Apex Web, the studio and delivery team behind Apex Chatbot. They cover AI assistants, automation, websites, dashboards and custom software; not every review is about the Apex Chatbot SaaS product.
FAQ
Automation questions
Does anything get sent without my approval?
No. Every generated draft waits in your approval queue before it is sent or forwarded.
Can I edit the drafts before sending?
Yes. Every draft is editable before you approve. Change the tone, the numbers, anything.
Which plan includes automation?
Automation is available as its own plan and inside Apex Front Desk Pro. The Automation plan includes the Apex chatbot lead-capture layer, so you do not need a separate Chatbot subscription for the workflow to run.
Does it integrate with my email?
Approved follow-up emails are sent from Apex infrastructure. Quote and appointment drafts are routed to the owner inbox for final handling.
Can I control what it drafts?
Yes. In the dashboard you can turn email, quote and appointment proposal drafts on or off for each tenant.
Give captured leads a clear next step
Qualified leads get a prepared next step: drafted by AI, approved by you.