Four steps from signup to a live chatbot
- Point it at your website. The assistant crawls your public pages, and you can upload extra documents such as a price list or FAQ.
- Check the answers. Ask the questions customers really ask, including vague and out-of-scope ones, and correct anything before going live.
- Set the next step. Choose what the chatbot collects (name, email, phone, request) and which booking link it shares.
- Paste one snippet. Add the snippet to your site footer. The setup guides cover WordPress, Shopify, Wix, Webflow and hand-coded sites.
Free plan and paid plans
- Free: $0 forever, one chatbot on one website, 50 lifetime customer conversations and up to 200 AI replies, lead capture and booking-link handoff.
- Starter: $59 per month, 1,000 conversations a month, no Apex branding, full conversation history.
- Pro: $119 per month, 5,000 conversations, 3 websites and 3 team users, webhooks for Zapier, Make and n8n, CSV export.
- Business: $299 per month, 25,000 conversations, 10 websites and 10 users, white label.
What it will not do
It does not invent prices or availability: if the answer is not in your approved content, it says so and asks for contact details so your team can reply. It does not confirm bookings on its own; it shares your real booking page or captures a preferred time for your team.